“Liz was instrumental in helping us craft our strategy for the launch of a new business. She has a great depth of experience, intelligence and know-how for building natural consumer brands. She was a pleasure to work with and met our very tight deadlines without fail.” Dino Mele, Director, McNeil Nutritionals (Johnson & Johnson)
“Liz and her team helped us assess the market and develop a strategy to launch a new line of products and brand concept for our company. They provided a very thorough understanding of the market: competitive dynamics, consumer insights, retailer requirements, and trends. They also recommended how we go to market with this new product line: positioning, pricing, channels, promotions, and key messaging. The Zam Group’s experience and depth of knowledge in these areas helped us make sound business decisions. Zam & Liz are great to work with and we would hire them again.” Dan Nirenberg, Senior Brand Manager, Georgia Pacific
“Liz always provided great strategic insight into market opportunities. She enjoyed well deserved respect in the functional food and beverage industry. In addition Liz was a great team player, admired by all of us at Sandbox. She has a good grasp of market realities and can both design and implement strategy. She is smart, personable and great to have as a colleague. I would very much welcome the opportunity to work with Liz again!”
Nick Rosa, Co-Founder and Managing Director, Sandbox Industries
“When looking for a partner to help drive my organization’s innovation efforts, I was looking for a partner who could not only operate strategically and build big ideas for my Brand, but also understand the tactical challenges of commercializing new products. Liz Myslik was the perfect partner as she can easily operate across that spectrum. She helped develop a strong strategic framework for our company’s innovation efforts, focused and prioritized the many new product ideas we had (as well as built new ones), and accelerated our teams commercialization process on key priority projects. Liz has both the experience and industry contacts to help deliver big ideas. She’s truly been a great partner for Rudi’s Organic.”
Doug Radi, Vice President of Marketing, Rudi’s Organic Bakery
“Liz went from being a fantastic advisor for my company to being an amazing business consultant. During a perilous time for English Retreads, Liz was instrumental in helping us move from in-house production to outsourcing to a local manufacturer, saving us over $100,000 that year! English Retreads would not be the thriving company it is today without all of the insightful guidance I received from Liz.” Heather English, Founder and CEO, English Retreads
“Liz worked as an advisor for my company for a 6-month assignment through a business incubator. She is extremely knowledgeable about the consumer packaged goods industry. Her understanding of new brand development, marketing, and product launching is unparalleled. I would recommend her without reservation.” Gannon Merrell, Founder and CEO, Oogave
