Liz Kramer Myslik

Liz founded The Zam Group to bring together her passions for natural products and entrepreneurship.  Liz’s expertise is establishing new brands in highly competitive markets and with limited resources, which she has done successfully throughout her career since starting her first business at age 14. Liz is sought out by entrepreneurs, investment firms, and global consumer products companies because of her expertise in building brands targeting the lifestyle of health and sustainability (LOHAS) market.

Prior to founding Zam, Liz was responsible for new ventures, marketing, and international business for Gaiam. She helped the company grow to over $200 million in sales by pioneering new mind-body health products and achieving distribution to over 25,000 retail outlets, including chains such as Kroger, Safeway, Whole Foods Market, and Bath & Body Works. Prior to joining Gaiam, Liz was chosen to lead market development for two venture-backed start-up companies, Requisite Technology and RealNetworks. At both companies, she helped to achieve leadership positions against Microsoft and IBM. Earlier in her career, Liz led operations at Citicorp Diners Club as the youngest division leader in the company’s history. She also helped to create the company’s direct marketing division.

Liz has an MBA from the Kellogg Graduate School of Management at Northwestern University and graduated with honors with a BS in Marketing from the University of Colorado at Boulder. She is a certified yoga instructor, avid hiker, skier, and runner. She lives in Denver with her husband, Jason.

Network Partners

Every client and every project is unique, so Zam has an extended team of experts whose participation varies based on the project scope and existing resources. This allows Zam to charge clients only for what services they use rather than maintain costly overhead of permanent staff.

Zam’s network partners provide the following services:
  • Public Relations
  • Creative Design
  • Sales Promotions
  • Sales Brokers
  • Distributors
  • Field Marketing
  • Product Sampling
  • Packaging
  • Formulation

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