What We Do

Go To Market Planning

Zam will help you create an integrated plan to launch your brand, including forecasting, budgeting, targeting and positioning, sales and distribution, marketing, and staffing. We have developed a planning methodology and process that has evolved and been tested by dozens of launches.

Market Analysis

Understanding where your market is today and how it is changing is critical to product development, financial planning, marketing, and sales. Zam can provide and interpret important information about your product category, competition, and target market to help you plan and make more informed decisions.

Marketing Communications

You want your target retailers and consumers to have a clear understanding of how your product meets an important need. You want your messages to create a “call to action” that persuades them to buy. You want these qualities to be consistent within all of your media: packaging, website, press materials, marketing and sales collateral. Zam can help you meet these goals by developing a strategic communication plan for all of your audiences: investors, employees, suppliers, and media.

Business Planning

If your next move is raising capital to expand your business or start a new one, Zam can help you develop a business plan that stands up to the scrutiny of investor reviews. Your business plan will clearly define and quantify the market opportunity and potential return on investment. It will demonstrate that you have a sustainable competitive advantage and a full-proof plan to build and manage the business.

Strategic Alliances

Alliances can expand your reach, establish your credibility, and grow your sales. We understand what makes a successful alliance. Both parties must have aligned goals, a clear understanding of each other’s strategic interests, complementary cultures, and support for the partnership at all levels. Zam can help you identify and develop alliances that will help your business grow and will be built to last.